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Measles Is Surging: Make Every Visit a Vaccine Visit

Clinical Thought

Vaccination remains the only effective strategy to prevent measles outbreaks, making improved vaccine uptake essential to reversing the current resurgence. Read on to learn how you can use the 5 Ps framework to create a culture of vaccination, ensuring every patient encounter is an opportunity to improve immunization coverage.

Released: July 23, 2026

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Provided by

Partners for Advancing Clinical Education (Partners) in partnership Decera Clinical Education

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Supporters

This activity is supported through an independent educational grant from Merck & Co., Inc., Rahway, NJ, USA.

Merck & Co., Inc., Rahway, NJ, USA

Partners

Decera Clinical Education

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Target Audience

This educational program is intended for nurse practitioners and physician associates who provide vaccine services for children and adolescents.

Learning Objectives

Upon completion of this activity, participants should be able to:

  • Apply evidence-based messaging when recommending vaccines for hesitant parents and caregivers

  • Counter vaccine misinformation with correction strategies that demonstrate efficacy in promoting accurate information

  • Build resilience against vaccine misinformation and mistrust among parents and caregivers by continual education and “prebunking”

Financial Disclosures

Primary Author

Patricia Stinchfield, MS, RN, PNP, has no relevant financial relationships to disclose.

Additional Disclosures

Generative artificial intelligence (AI) tools were used for Revising or refining educational content. All AI-assisted content underwent human review, editing, and validation by qualified faculty and accredited education staff to ensure scientific accuracy, balance, and compliance with the ACCME Standards for Integrity and Independence in Accredited Continuing Education.