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The CDC characterized the 2025-2026 influenza season as moderate overall, but the burden in the United States was substantial, with suboptimal seasonal influenza vaccine uptake among adults and children. It is important to communicate to patients that the clinical benefits of the influenza vaccine extend beyond prevention of disease and mortality, particularly for the most vulnerable populations. In anticipation of the upcoming influenza season, download these slides to increase your competence in optimizing influenza vaccine uptake in pediatric and adult patients.