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Overcoming Vaccine Hesitancy: Evidence-Based Communication Tools

Slideset

A choose-the-right-approach guide to communicating with patients and caregivers along the vaccine hesitancy continuum and defining likely drivers of hesitance, potential consequences of delay, and trusted resources for vaccine recommendations and information.

Released: March 06, 2026

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Provided by

Provided by Clinical Care Options, LLC dba Decera Clinical Education

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Supporters

This educational activity is supported by an independent medical education grants from GSK, Merck & Co., Inc., Rahway, NJ, USA, and Sanofi.

GSK

Merck & Co., Inc., Rahway, NJ, USA

Sanofi

Target Audience

This activity is intended for physicians, nurse practitioners, physician associates, pharmacists, and nurses, including primary care providers and specialists, who are involved in providing vaccine services.

Learning Objectives

Upon completion of this activity, participants should be able to:

  • Inform people about vaccine safety to alleviate common concerns about vaccines and their components 

  • Tailor messaging strategies to each person when recommending vaccines 

  • Respectfully counsel people who raise vaccine misinformation and disinformation

  • Use clear, accessible analogies to explain the purposes and benefits of vaccination to diverse audiences