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Vaccine Conversations That Build Trust: A Roadmap

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When patients raise questions about vaccines, how a healthcare professional responds can shape whether the conversation builds trust or shuts it down. This downloadable infographic uses a 6-step, evidence-informed roadmap to show how empathy, open-ended questions, permission-based explanations, and a clear, personalized recommendation can move vaccine conversations forward. Follow one continuous patient–HCP exchange to compare responses that fall short, work better, or best support informed decision-making.

Released: September 29, 2026

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Provided by

Provided by Clinical Care Options, LLC dba Decera Clinical Education

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Supporters

This educational activity is supported by independent medical education grants from GSK, Merck & Co., Inc., Rahway, NJ, USA, and Sanofi.

GSK

Merck & Co., Inc., Rahway, NJ, USA

Sanofi

Target Audience

This activity is intended for physicians, nurse practitioners, physician associates, pharmacists, and nurses, including primary care providers and specialists, who are involved in providing vaccine services.

Learning Objectives

Upon completion of this activity, participants should be able to:

  • Integrate evidence-based messaging strategies when recommending vaccines

  • Advise patients on vaccine benefits and safety data to inform vaccine decisions and alleviate concerns

Financial Disclosures

Primary Author

Rupali Limaye, PhD, MPH, MA, has no relevant financial relationships to disclose.

Additional Disclosures

Generative artificial intelligence (AI) tools were used for data analysis or summarization influencing content, drafting educational content, and revising or refining educational content. All AI-assisted content underwent human review, editing, and validation by qualified faculty and accredited education staff to ensure scientific accuracy, balance, and compliance with the ACCME Standards for Integrity and Independence in Accredited Continuing Education.