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Explaining the Benefits of Vaccination: Effective Answers to Patient Concerns

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Learn how to address people who lack confidence in the necessity of vaccines, including ways to communicate the benefits vs risks of vaccination, and gain strategies to tailor messaging to each person when recommending vaccines.

Released: March 06, 2026

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Provided by Clinical Care Options, LLC dba Decera Clinical Education

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Supporters

This educational activity is supported by an independent medical education grants from GSK, Merck & Co., Inc., Rahway, NJ, USA, and Sanofi.

GSK

Merck & Co., Inc., Rahway, NJ, USA

Sanofi

Target Audience

This activity is intended for physicians, nurse practitioners, physician associates, pharmacists, and nurses, including primary care providers and specialists, who are involved in providing vaccine services. 

Learning Objectives

Upon completion of this activity, participants should be able to:

  • Tailor messaging strategies to each person when recommending vaccines 

  • Respectfully counsel people who raise vaccine misinformation and disinformation

  • Use clear, accessible frameworks to explain the purposes and benefits of vaccination to diverse audiences

Faculty Disclosure

Primary Author

Rupali Limaye, PhD, MPH, MA, has no relevant financial relationships to disclose.

Richard Zimmerman, MD, MPH, MA: consultant/advisor/speaker: Merck, Sanofi Pasteur; researcher: Merck, Sanofi Pasteur.